Standard Shopify setup issues
The issues for marketing integrations in Shopify are repeated universally. These are due to the easy connections available in the platform.
But they hide a number of secrets.
The data is not behaving the way you need it to for you to measure your advertising campaign performances, or even to measure the basic performance of your website.
There needs to be more data for optimisations.
No product information
No checkout performance
Available trading and merchandising data
Duga + Shopify setup
The issues for marketing integrations in Shopify are repeated universally. These are due to the easy connections available in the platform.
But they hide a number of secrets.
The data is not behaving the way you need it to for you to measure your advertising campaign performances, or even to measure the basic performance of your website.
There needs to be more data for optimisations.
Full checkout funnel drop-off rates
“Facebook spend has normalised and 18% increase in conversions through server-side tagging.
I asked the table at the end if they'd consider the project a success.
A resounding "Yes, absolutely."”
— Mark Leach,
eCommerce Director
“We had to manage our campaign performance tightly when launching performance marketing for the first time.
Working with the Duga team has enabled us to have trust in the data we see and de-couple from Shopify integrations.”
— Keaton Cook,
Analytics Manager