Analytics tool setup
Configuration of analytics platforms such as Google Analytics for Firebase, Apple's App Analytics, or custom-built solutions to track key metrics and events within the mobile app.
Performance monitoring
Integration of performance monitoring tools to track app performance metrics such as load times, crash rates, and device-specific issues, ensuring optimal app performance and user experience.
Event tracking implementation
Identification and implementation of custom event tracking to capture specific user actions and behaviors relevant to the app's objectives, such as app launches, in-app purchases, form submissions, and navigation paths.
Attribution tracking
Implementation of attribution tracking to measure the effectiveness of marketing campaigns and user acquisition channels in driving app downloads and user engagement.
User identification
Implementation of user identification mechanisms, such as user IDs or device IDs, to track individual user sessions and behavior over time for user segmentation and personalized experiences.
Data quality assurance
Ongoing monitoring and validation of data collection processes to ensure data accuracy, completeness, and consistency, addressing any issues or discrepancies as they arise.
