Tagging and tracking setup
Implementation of tracking tags and scripts using tools like Google Tag Manager or custom code to capture user interactions and events on digital properties.
Cross-device tracking
Implementation of mechanisms to track user interactions across multiple devices and platforms for a holistic view of user behavior and journeys.
Data validation
Regular monitoring and validation of data collection processes to ensure accuracy, completeness, and integrity of the collected data.
Data mapping
Mapping of data variables and attributes to ensure consistency and compatibility with reporting and analysis tools.
Custom event tracking
Configuration of custom event tracking to capture specific user actions and behaviors relevant to your business goals and objectives.
Compliance management
Adherence to data privacy regulations and industry standards, such as GDPR and CCPA, to ensure ethical and lawful data collection practices.
