In my last post , I shared some observations about the latency of our raw GA4 data landing in BigQuery. That sparked a wave of thoughtful follow-up questions. Thanks to everyone who reached out with insights and curiosities. Architecture All of the datasets we’re analysing come from a single site: DugaDigital.com. The site is dual-tracked with two server-side streams: One for GA4 360 One for GA4 Standard Which brings us to the core question: Are these two datasets actually co

Building a real-time tracker for GA4 data delivery times I have a low tolerance for the misuse of instant messages. You know the type. The single "Hi" in a chat, followed by an agonising silence. Or worse, the classic late-Friday manager message: "We need to talk." That one sends a whole weekend's worth of anxiety spiralling, even if the "talk" is just to offer praise. But when messaging systems are used well, they're brilliant. At Duga Digital, we love good, timely, automate

This article will present two ways of filtering your data in GA. If you want to keep your production data nice and clean, you want to be...

When we implement analytics, before deploying any instrumentation, we test it.  Initial testing covers the basic functionality like "does...

Dan from Duga attended the Analytics Pioneers Summit in Munich on the 4th July. Dan at the Allianz Arena - Analytics Pioneers Summit 2025...

Just as Julius Fedorovicius  of Analytics Mania  debunked the myth that user_engagement before page_view does NOT  cause (not set) (...

In a case of this-is-not-really-news, attribution is hard. No, that's not a shock, and nor is the reality that attribution is only going...

Summary When you publish changes to your Google Tag Manager (GTM) container, it is possible the changes are not instantly live. This...

Disclaimer: this is not a technical post. You may have noticed the posts various social platforms, there has been a change to the Google...

Duga Digital extends our warmest congratulations to Didomi and Addingwell on this landmark acquisition , a move that sets a new...

In the long ago, barely remembered days of Universal Analytics, old GA had the [limited] ability to add notes to your data. Limited in...

How are these different? What do they mean? Where do you use them? Hands up if you remember setting up a Universal Analytics tag? I know...

Here Dugans are sharing their collective thoughts on the recent change Google emailed the whole world about regarding the automatic...

Aaaand that's a wrap on SuperWeek 2025 - only it's not over yet. Read on! Dan being interviewed for the 2025 documentary SuperWeek...

We've had an extremely active and productive start to the year. Drum roll please! We're delighted to announce we're double certified on...

First of all, Happy New Year from everyone at Duga Digital. We've started 2025 at pace with Doug (Director of Analytics) having the...

There’s that old cliche adage of “telling a story with data”. You intro your story with a description of the data-related problem....

The business value proposition In part 1, we demonstrated the typical server-side migration - good technical stuff. Exciting for...

What does it do exactly? This is a more detailed description of what happens in an automated server-side migration. A typical migration...

Duga had the privilege of attending the Marketing Analytics Summit in London last week (October 24-25). Our Director of Analytics, Doug...