BLOG | Duga Digital

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Testing Consent Mode SAFELY

Typical CoMo instructions will tell you what to change but will (sort of) understandably fall short of telling you how to implement, and...

4 min

DON'T collect PII with onsite search DO collect onsite search data responsibly

Google recommends avoiding sending PII to GA4 when collecting Analytics data . With privacy in mind, and at the forefront of data...

1 min

Duga are Google Marketing Platform Partners!

We’ve talked the talk - a lot. We’ve mentioned we’ve got great tools, we’ve got great consultants, we have the knowledge to deliver and...

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What does Chrome 3p Cookie Deprecation reversal mean for the SME?

The Chrome browser is hugely popular, with a near two thirds share of the market. It’s also one of the few browsers, if not the only one...

3 min

Server to Server with sGTM

When you first heard the term "server side tagging", did your mind conjure up a vision of no tags in the browser and the web server...

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Demonstrated 74% uplift in GA4 data collection and 60% in audience sizes

You might have noticed, we like to tinker at Duga Digital. And through this curiosity we are learning - constantly. We are learning how...

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Server side integrated Ecommerce and Analytics

Strategies for using revenue and profit data in ecommerce reporting, and Google Ads optimisations. You might recall an earlier post where...

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Auto-sGTM explained

Ok, this is the big one. A full, end-to-end explanation of our solution. We’ve been having a lot of conversations around Auto-sGTM and...

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Duga Digital - The Future

When Duga first began it was driven by a high level of digital analytics experience, a gap in the market for professionally-serviced...

1 min

Data Enrichment using sGTM

We're fully committed to server side data collection. It's used on this site, and we recommend our clients use it. Our partners...

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How Addingwell's GTM Service Transformed DugaDigital's Tag Health Reporting

At DugaDigital, we’ve been leveraging Addingwell’s server-side GTM service with fantastic results, especially with tag health status...

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Duga at Web Analytics Wednesday Copenhagen

After a super early start on Wednesday April 24th, Doug arrived in the beautiful city of Copenhagen to attend Web Analytics Wednesday,...

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Should marketers be analysts?

As digital marketing has become ever more data focused, many marketers are complaining of spending too much of their time grappling with...

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Ready for GA4?

Yep. It's another one. Another post about GA4. Strap in though - this one might have a twist. We’re under 3 months until Universal...

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My experience in a shared working space

Having spent most of my career in large organisations, like many I spent a huge amount of time commuting to London, or to European...

3 min

An interview with our founder

Whilst Duga Digital has been around for a couple of years, it was only a year ago when Dan, our founder, took the leap and went full time...

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Introducing Duga Digital

Welcome to the first (of many) blog posts from Duga. We thought there's no better pace to start than by formally introducing us and that...