top of page
When Safari breaks The Internet
In a case of this-is-not-really-news, attribution is hard. No, that's not a shock, and nor is the reality that attribution is only going...
2 min read


Make INSTANT tag changes using sGTM
Summary When you publish changes to your Google Tag Manager (GTM) container, it is possible the changes are not instantly live. This...
3 min read
New GA Cookie format
Disclaimer: this is not a technical post. You may have noticed the posts various social platforms, there has been a change to the Google...
1 min read
Congratulations to Didomi and Addingwell: Ushering in a New Era of Data Privacy and Innovation
Duga Digital extends our warmest congratulations to Didomi and Addingwell on this landmark acquisition , a move that sets a new...
2 min read


GA4 Annotations (in a sheet)
In the long ago, barely remembered days of Universal Analytics, old GA had the [limited] ability to add notes to your data. Limited in...
2 min read


Tag ID, Measurement ID, Destination ID
How are these different? What do they mean? Where do you use them? Hands up if you remember setting up a Universal Analytics tag? I know...
2 min read
Automatic gtag - what does it mean for you?
Here Dugans are sharing their collective thoughts on the recent change Google emailed the whole world about regarding the automatic...
2 min read


Duga Digital at SuperWeek 2025
Aaaand that's a wrap on SuperWeek 2025 - only it's not over yet. Read on! Dan being interviewed for the 2025 documentary SuperWeek...
4 min read


Exciting News: Double Certification Achieved!
We've had an extremely active and productive start to the year. Drum roll please! We're delighted to announce we're double certified on...
1 min read
BEST of Marketing Analytics Summit
First of all, Happy New Year from everyone at Duga Digital. We've started 2025 at pace with Doug (Director of Analytics) having the...
1 min read


Storytelling in visualisation
There’s that old cliche adage of “telling a story with data”. You intro your story with a description of the data-related problem....
3 min read
Duga does Server-Side Part 2
The business value proposition In part 1, we demonstrated the typical server-side migration - good technical stuff. Exciting for...
2 min read


Duga Does Server-Side Part 1
What does it do exactly? This is a more detailed description of what happens in an automated server-side migration. A typical migration...
3 min read
Marketing Analytics Summit '24
Duga had the privilege of attending the Marketing Analytics Summit in London last week (October 24-25). Our Director of Analytics, Doug...
2 min read


Piwik PRO Day 2024
The art of the partnership was presented by Dan and Doug today. We were delighted to be part of the excellent line up on the inaugural...
1 min read


Testing Consent Mode SAFELY
Typical CoMo instructions will tell you what to change but will (sort of) understandably fall short of telling you how to implement, and...
2 min read


DON'T collect PII with onsite search DO collect onsite search data responsibly
Google recommends avoiding sending PII to GA4 when collecting Analytics data . With privacy in mind, and at the forefront of data...
4 min read


Duga are Google Marketing Platform Partners!
We’ve talked the talk - a lot. We’ve mentioned we’ve got great tools, we’ve got great consultants, we have the knowledge to deliver and...
1 min read
What does Chrome 3p Cookie Deprecation reversal mean for the SME?
The Chrome browser is hugely popular, with a near two thirds share of the market. It’s also one of the few browsers, if not the only one...
2 min read


Server to Server with sGTM
When you first heard the term "server side tagging", did your mind conjure up a vision of no tags in the browser and the web server...
3 min read
bottom of page