First of all, Happy New Year from everyone at Duga Digital. We've started 2025 at pace with Doug (Director of Analytics) having the...

There’s that old cliche adage of “telling a story with data”. You intro your story with a description of the data-related problem....

The business value proposition In part 1, we demonstrated the typical server-side migration - good technical stuff. Exciting for...

What does it do exactly? This is a more detailed description of what happens in an automated server-side migration. A typical migration...

Duga had the privilege of attending the Marketing Analytics Summit in London last week (October 24-25). Our Director of Analytics, Doug...

The art of the partnership was presented by Dan and Doug today. We were delighted to be part of the excellent line up on the inaugural...

Typical CoMo instructions will tell you what to change but will (sort of) understandably fall short of telling you how  to implement, and...

Google recommends avoiding sending PII to GA4 when collecting Analytics data . With privacy in mind, and at the forefront of data...

We’ve talked the talk - a lot.  We’ve mentioned we’ve got great tools, we’ve got great consultants, we have the knowledge to deliver and...

The Chrome browser is hugely popular, with a near two thirds share of the market.  It’s also one of the few browsers, if not the only one...

When you first heard the term "server side tagging", did your mind conjure up a vision of no tags in the browser and the web server...

You might have noticed, we like to tinker at Duga Digital. And through this curiosity we are learning - constantly. We are learning how...

Strategies for using revenue and profit data in ecommerce reporting, and Google Ads optimisations. You might recall an earlier post where...

Ok, this is the big one. A full, end-to-end explanation of our solution. We’ve been having a lot of conversations around Auto-sGTM and...

When Duga first began it was driven by a high level of digital analytics experience, a gap in the market for professionally-serviced...

We're fully committed to server side data collection. It's used on this site, and we recommend our clients use it. Our partners...

At DugaDigital, we’ve been leveraging Addingwell’s server-side GTM service with fantastic results, especially with tag health status...

After a super early start on Wednesday April 24th, Doug arrived in the beautiful city of Copenhagen to attend Web Analytics Wednesday,...

As digital marketing has become ever more data focused, many marketers are complaining of spending too much of their time grappling with...

Yep. It's another one. Another post about GA4. Strap in though - this one might have a twist. We’re under 3 months until Universal...