doug56778

The Attribution Gap What happens when your bookings are online but your revenue is not There is a particular kind of frustration that comes from running a business that is clearly growing, spending confidently on Google Ads, and still not being able to answer the question: is this working? We sat in that boardroom. We saw the spreadsheets. We watched a marketing director present a cost-per-click that looks healthy next to a conversion rate that means absolutely nothing, because the conversion...

We found the Google Tag Gateway setup using Cloudflare to be a straightforward process. /scripts Cool. So, now we serve Google scripts from first party, same origin, same site, etc etc. /dugadataftwbbq is our "/scripts" path. We choose mild obfuscation when it comes to paths and subdomains for analytics. What about the /metrics path for data collection? /metrics We have sst.dugadigital.com for www.dugadigital.com hosted on Addingwell so we could easily spin up a new container and work...

A summary of what to expect in this post about our experience with the Didomi CMP: Clean Data, Clear Conscience: Why Our New CMP is a Commercial Game-Changer Stop Leaking Data: Didomi: The Shopify Integration That Actually Works The ROI of Trust: How a Spectacular CMP Boosted Our Tech Credibility How to Master the Privacy Paradox: Balancing UX with Ironclad Consent There's more than just a Banner: How Didomi supported Duga to deliver a working CMP on Shopify Pros: Technically very capable...