doug56778

Last week we attended the Google Analytics H1 roadmap webinar and came away with a clear picture of where things are heading. We cannot share the specifics (NDA firmly in place) but we can tell you what actually matters for your planning. Use this to steer your digital marketing roadmap for the rest of the year. Expect serious investment in data strength Data strength is a measure of how well your data meets the bar Google AI needs to genuinely maximise your ROI. It is not a soft metric. It...

The Attribution Gap What happens when your bookings are online but your revenue is not There is a particular kind of frustration that comes from running a business that is clearly growing, spending confidently on Google Ads, and still not being able to answer the question: is this working? We sat in that boardroom. We saw the spreadsheets. We watched a marketing director present a cost-per-click that looks healthy next to a conversion rate that means absolutely nothing, because the conversion...

We found the Google Tag Gateway setup using Cloudflare to be a straightforward process. /scripts Cool. So, now we serve Google scripts from first party, same origin, same site, etc etc. /dugadataftwbbq is our "/scripts" path. We choose mild obfuscation when it comes to paths and subdomains for analytics. What about the /metrics path for data collection? /metrics We have sst.dugadigital.com for www.dugadigital.com hosted on Addingwell so we could easily spin up a new container and work...