doug56778

In my last post , I shared some observations about the latency of our raw GA4 data landing in BigQuery. That sparked a wave of thoughtful follow-up questions. Thanks to everyone who reached out with insights and curiosities. Architecture All of the datasets we’re analysing come from a single site: DugaDigital.com. The site is dual-tracked with two server-side streams: One for GA4 360 One for GA4 Standard Which brings us to the core question: Are these two datasets actually comparable? Compare...

Building a real-time tracker for GA4 data delivery times I have a low tolerance for the misuse of instant messages. You know the type. The single "Hi" in a chat, followed by an agonising silence. Or worse, the classic late-Friday manager message: "We need to talk." That one sends a whole weekend's worth of anxiety spiralling, even if the "talk" is just to offer praise. But when messaging systems are used well, they're brilliant. At Duga Digital, we love good, timely, automated communication....

This article will present two ways of filtering your data in GA. If you want to keep your production data nice and clean, you want to be...