Congratulations to Didomi and Addingwell: Ushering in a New Era of Data Privacy and Innovation

Duga Digital extends our warmest congratulations to Didomi and Addingwell on this landmark acquisition, a move that sets a new benchmark for privacy-preserving data solutions and strategic growth in the digital ecosystem. As a long-standing business partner of Addingwell, we are excited to witness—and be part of—the next chapter in this journey, as Addingwell joins forces with Didomi to drive innovation, compliance, and value for clients worldwide.

A Strategic Milestone for the Industry

Didomi’s acquisition of Addingwell, backed by a €72 million investment from Marlin Equity Partners, is more than just a business transaction—it’s a bold statement about the future of data privacy and consent management. This partnership brings together two visionary teams, both recognised for their commitment to customer success and their leadership in privacy-first technologies. Together, they are poised to consolidate their positions as disruptive forces in the data privacy sector, at a time when organisations face unprecedented regulatory and technological challenges.

Strengthening Our Partnership and Shared Vision

At Duga Digital, our collaboration with Addingwell has always been rooted in a shared passion for delivering robust, compliant, and high-performance data solutions. Their server-side tagging platform has been integral to our data services, enabling us to offer clients secure, efficient, and privacy-compliant data operations. The merger with Didomi only amplifies these strengths, introducing new capabilities, resources, and expertise that will benefit our joint clients and the broader industry.

We are inspired by the words of Addingwell’s CEO, Romain Baert:

“Our shared vision for innovation and commitment to customer success have always aligned, and we see meaningful expansion opportunities for our combined teams.”

This sentiment perfectly captures the spirit of our partnership. As Didomi and Addingwell unite, Duga Digital is ready to embrace the expanded possibilities that this strategic merger brings.

Looking Forward: Embracing Growth and Opportunity

The digital landscape is evolving rapidly, with privacy, data sovereignty, and performance at the forefront of every organisation’s agenda. Didomi and Addingwell’s combined expertise in server-side tagging, consent management, and privacy-first data activation positions all of us to address these challenges head-on. For Duga Digital, this means:

Continuing to leverage Addingwell’s advanced server-side infrastructure, now enhanced by Didomi’s global reach and R&D capabilities.

Collaborating on new solutions that help clients maintain control over their data, optimise marketing ROI, and ensure compliance across jurisdictions.

Exploring new markets and opportunities together, supported by the international expansion and operational resources brought by Marlin Equity Partners.

A Shared Commitment to Privacy and Performance

As we move forward, Duga Digital is proud to be part of this strategic alliance. We are committed to deepening our collaboration, seeking new opportunities for growth, and delivering the highest standards of privacy, performance, and value to our clients.

Congratulations again to the teams at Didomi and Addingwell. Together, we are ready to shape the future of data privacy and unlock new opportunities for innovation and success.

Here’s to the next chapter—let’s go further, together!