First of all, Happy New Year from everyone at Duga Digital.
We've started 2025 at pace with Doug (Director of Analytics) having the privilege of presenting at the BEST of Marketing Analytics Summit virtual conference - FIVE incredibly actionable insights for your analytics that you probably didn't know about:
Know your hits - tactics to deliver auditable, trusted, data
Money saving advice when your data collection volumes are large
Cross domain diagnosis tactics you probably haven't considered
Server side GTM admin that everyone forgets
The best practice advanced analytics for Shopify
These are all real world examples of solving problems for clients. They're great examples of learning, knowledge share, and growth - key Dugan values. They all lean towards striving for data quality.
Henry Ford is credited with the quote "Quality is doing it right, even when nobody is watching". We'll happily hang our hat on that one.
Enjoy the deck here and feel free to drop in your comments and questions if you'd like to know more.
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