Specialist digital analytics, built for marketers
Nobody wakes up wanting a server-side migration.
They wake up wanting the missing revenue back.
We rebuild the measurement under your ad spend so Google and Meta can see what works. The result: cleaner data, sharper bidding, and revenue your campaigns earned but were never credited for.
Spending GBP 30K+ a month on Google or Meta? Perfect fit.
Common problems we solve
Four ways your data is costing you revenue.
+37%
Your ads are blind to most of your conversions.
Ad blockers, ITP and consent banners now hide a third or more of what your media is actually driving. We rebuild tracking server-side so Google, Meta and the rest get a clean, consented signal. Bid quality improves, CPA drops.
+214%
Your GA4 is lying to you, you just can’t prove it.
After the UA-to-GA4 migration, direct traffic ate the credit and your real channels look flat. A structured diagnostic finds the breaks, we fix the tracking, and we prove the real incremental uplift with causal impact modelling.
3.6% → 30%
Shopify’s analytics app is fiction.
Consent banner, perfect Shopify GTM, server-side stack and cookie restore deployed together. Accurate revenue back where your ads can bid on it, accurate margin where your finance team can see it.
Paid projects
You might be eligible.
If you’re eligible, the work is free to you. We check, we submit, you sign off, we deliver.
“I know we need server-side tracking. But it sounds like a six-month project that costs a fortune, my team can’t lead it, and I’m not even sure I’ll still be in this job by the time it’s live.”
heard from a CMO at a GBP 4bn retailer, March 2026
Who we work with
Where this work pays back fastest:
Luxury and high-consideration retail
Low volume, high value, long consideration cycles. Standard attribution falls apart. We build measurement that survives 30-day sales cycles, six-figure baskets and walk-in conversion.
Automotive: from click to forecourt
You’re spending a fortune turning intent into showroom visits. We tie online behaviour to offline outcomes, flag premium prospects in real time, and feed dealership-level performance back to your media buying.
Shopify and ecommerce
The platform’s own analytics is the problem, not the solution. We deploy the full stack (consent, server-side, GTM, cookie restore) so the numbers you bid on are the numbers in your finance system.
Selected work
The proof your CFO will ask for.
Automotive marketplace
A server-side and consent rebuild restored the signal Google and Meta had been losing. The lift held for a full year.
Fine jewellery brand
Google Tag Gateway implementation under Google funding restored the data ad blockers had been silently stripping.
Performance events business
Shopify’s analytics app was reporting one number, finance had another, the media team had a third. We rebuilt the stack so the three agreed.
“Duga is the only analytics team we’ve worked with who can rebuild the data and prove the commercial uplift in the same quarter.”
Head of Growth, automotive marketplace, GBP 1bn+ marketplace business
For agencies
We are your data layer.
If you run a media, search or social agency, you already know the data underneath your campaigns is a liability. We plug into your retainer, fix the measurement, and stay invisible to the client. Per-engagement, retainer, or white label.
Got 20 minutes?
We’ll give you an honest answer.
We will show you where your data is leaking revenue, tell you whether Google will pay to fix it, and scope the work before you leave the call. If we are not the right fit, we will tell you on the call.