Specialist digital analytics, built for marketers
Nobody wakes up wanting a server-side migration.
They wake up wanting the missing revenue back.
We rebuild the measurement under your ad spend so Google and Meta can see what works. The result: cleaner data, sharper bidding, and revenue your campaigns earned but were never credited for.
Spending GBP 30K+ a month on Google or Meta? Perfect fit.
Common problems we solve
4 ways your data is costing you revenue.
Can I believe the numbers?
Are you losing data you should be seeing?
Who keeps the data right once it’s fixed?
How do you use data to make better decisions and more profit?
“I know we need server-side tracking. But it sounds like a 6-month project that costs a fortune, my team can’t lead it, and I’m not even sure I’ll still be in this job by the time it’s live.”
heard from a CMO at a GBP 4bn retailer, March 2026
Who we work with
Where this work pays back fastest:
Luxury and high-consideration retail
Low volume, high value, long consideration cycles. Standard attribution falls apart. We build measurement that survives 30-day sales cycles, six-figure baskets and walk-in conversion.
Automotive: from click to forecourt
You’re spending a fortune turning intent into showroom visits. We tie online behaviour to offline outcomes, flag premium prospects in real time, and feed dealership-level performance back to your media buying.
Shopify and ecommerce
The platform’s own analytics is the problem, not the solution. We deploy the full stack (consent, server-side, GTM, cookie restore) so the numbers you bid on are the numbers in your finance system.
Selected work
The proof your CFO will ask for.
Automotive marketplace
A server-side and consent rebuild restored the signal Google and Meta had been losing. The lift held for a full year.
Fine jewellery brand
Google Tag Gateway implementation under Google funding restored the data ad blockers had been silently stripping.
Performance events business
Shopify’s analytics app was reporting one number, finance had another, the media team had a third. We rebuilt the stack so the three agreed.
“Duga is the only analytics team we’ve worked with who can rebuild the data and prove the commercial uplift in the same quarter.”
Head of Growth, automotive marketplace, GBP 1bn+ marketplace business
For agencies
We are your data layer.
If you run a media, search or social agency, you already know the data underneath your campaigns is a liability. We plug into your retainer, fix the measurement, and stay invisible to the client. Per-engagement, retainer, or white label.
Got 30 minutes?
We’ll give you an honest answer.
We will show you where your data is leaking revenue, tell you whether Google will pay to fix it, and scope the work before you leave the call. If we are not the right fit, we will tell you on the call.